Capita Government Services

Thought leadership content

Capita Government Services was bidding to be accepted on a multi-million pound Government framework. It wanted to get thought leadership content and case studies out to market to support its offering. I worked with people around the business to produce ‘Point of View’ articles, case studies, interviews and web content that was focused on helping people to return to work after Covid-19. The content was hosted on Capita.com and shared through organic social media and a targeted paid social media campaign.

This is the second time I have supported Capita. I worked with their corporate marketing team a few months earlier.